ROI Capital Supported Europe’s First Rally for the Visually Impaired – “Trust”
On June 7, Sofia hosted a truly remarkable event - Europe’s first rally for the visually impaired, “Trust.” The initiative brought together teams consisting of a sighted driver and a visually impaired navigator, who worked together to complete a route featuring checkpoints located at iconic landmarks across the city.
What makes this competition unique is not the cars or the route itself, but the trust between the participants. Visually impaired navigators guide their drivers using specially prepared road books in Braille or adapted large-print formats, demonstrating that when trust exists, barriers can be overcome.
At ROI Capital, we believe that success is built on partnership, mutual respect, and trust. This is precisely why we chose to support Rally “Trust” – an initiative that promotes social inclusion, equal opportunities, and the active participation of people with visual impairments in public life.
Projects like this show that real change begins when we create an environment in which every individual has the opportunity to reach their full potential. Rally “Trust” is a powerful example of how sport can serve as a tool for inspiration, social engagement, and positive change.
For ROI Capital, supporting causes like this is a natural extension of our commitment to investing not only in successful projects, but also in initiatives that create meaningful value for society.
